Program Outline
Today’s companies need managers who master three principal competencies: project management, new technologies, and the development of new business ideas. This MSc produces graduates who are competent, practiced and experienced in these three key areas.
To do this, the Web-Marketing & Project Management MSc redefines the role of the student; students take on the role of junior consultants from the beginning of term. This is learning-by-doing taken to its logical conclusion.
At the start of the year, companies come to SKEMA to present web-marketing projects they would like students of this MSc to manage. The companies’ projects are real missions, with expected deliverables, budget etc. Students choose the project they would like to work on, and start work right away.
The program is structured so that students are presented with relevant Web-Marketing & Project Management concepts in class. Then they apply the concepts taught in class to the projects they are working on. All the while, they are guided by the professor-coaches who monitor their work, giving feedback and calling for revisions when needed. At the end of the year, students must deliver the realized project to the company they have been working for.
Over recent years, students have done projects for companies such as Amadeus, Orange, IBM, Dow AgroSciences, Air Cannes, the Opera of Nice, Nike… Projects included product launches, website creation, web-marketing, events management, re-branding…
On the web-marketing side, courses cover: website design, search-engine optimization, web-marketing and research, benchmarking, e-CRM, legal issues.
On the project management side, courses cover: strategy, project management techniques, HR management, budgeting, scheduling, quality, risk analysis, managing change, and MS Project. And combining both aspects, there are courses covering: data-mining, competitive intelligence and knowledge management, technical specifications and requirements.
Why Choose This Program?
There is real demand on the job market for graduates with this qualification; project management now has such a central role in company life, while web-marketing is an industry in full expansion. With this qualification ?and the experience it gives? on your CV / resume, you will be able to find rewarding work easily.
This is one of the few programs that trains students to take a project from scratch to on-the-market reality because that is precisely what students do, with expert guidance, over the course of the MSc.
Teaching staff have both B academic credentials and extensive professional experience. You will be coached by professional market specialists in areas of: business plans, web-design, project management, legal issues, marketing, communication. Class sizes are kept small so that you can have individualized guidance and relevant feedback from your professors and coaches.
Students become proficient not only in the technical aspects; emphasis is also placed on learning the softer skills ?the interpersonal competencies? needed to manage projects in today’s firms. Your team management, conflict management, meeting management, and leadership skills will be pushed and developed over the course of the year.
The program’s Scientific Committee of market professionals (including the CEO of IBM at La Gaude) and expert academics regularly review the pedagogical content and make revisions so as to keep the content of this MSc closely in line with the needs of the market.
Doing an MSc at SKEMA, you will develop professional contacts and learn from other students. Indeed, one of the assets of this program is the opportunity for cross cultural interactions and learning. SKEMA’s international MSc classes will make it possible for you to create a wide network of friends and colleagues.
The dissertation project will give you the opportunity to become expert in one area of Web-Marketing & Project Management- a useful tool to market yourself to companies when finding work.
Your Future Career
The transversal nature of the MSc in Web-Marketing & Project Management means that graduates find work in all sectors, especially as project manager and marketing or communication managers.
Graduates of the program go on to manage launches of new products, services, events and franchises; they also manage and develop corporate and business websites.
Recent graduates (of the former major) are now: events manager at AAVA Communication; marketing managers at L’Oreal and Elisabeth Arden; communication managers at Nike, IBM and the Yachting Club of Monaco; financial project manager at Lenovo; sales director- ‘Univers’ at Decathlon and sales manager at Microsoft; direct marketing manager at Crédit Mutuel; market communication manager at Lucent Technologies.
Niveau standard : BAC+4 Admission sous condition : BAC+3 Durée : 1 an Cout formation : 11985 Diplôme préparé : master of science
Conditions admission
ONE-YEAR MASTER OF SCIENCE
For students with a four-Year Bachelor's degree or equivalent
In order to apply for a one-year MSc program you must satisfy the following requirements:
* Four-year Bachelor’s degree or equivalent (Honours degree or substantial professional experience).
* English language test to prove a minimum level of English: TOEFL 580 (paper-based), 237 (computer-based) or 92 (internetbased) / TOEIC 830 / IELTS 6.5.The test is waived for students who have a Bachelor’s degree from an English speaking university.
* A GMAT or GRE score will be to the candidate’s advantage.
The final step of your application process will be a face-to-face, or telephone, interview.
TWO-YEAR MASTER OF SCIENCE
For students with a three-year university degree
Year 1: MSc Prepapratory Program
Year 2: MSc
In order to apply for the two-year MSc program you must satisfy the following requirements:
*Three-year Bachelor’s Degree or equivalent.
*A TOEFL/TOEIC or IELTS score report proving a sufficient level of English.
*A GMAT or GRE score will be to the candidate’s advantage.
The final step of your application process will be a face-to-face, or telephone, interview.
Candidates should send their application package (recommendation letters, résumé, official academic transcripts and copy of diploma) to the address below:
Following reception of your application the International Recruitment Department will contact you to fix an appointment with you for the interview.
SKEMA Business School
International Admissions / Vanessa GAUD
Rue Dostoïevski BP085
06902 Sophia Antipolis Cedex ? France
E-mail: internationalprograms@skema.edu
Phone : +33 (0)4 93 95 32 79
Fax: +33 (0)4 93 95 44 88
Pédagogie
SEMESTER ONE
Required Courses
* Strategic Choice
* Web-marketing
* Internet and Management
* Project Management 1
* Globalization
* Research Methods and Critical Thinking
Additional non-credit courses
* Team-building Day (all MSc students)
* Pre-sessional Intensive Business Catch-up Course
* Job Hunting Skills & Techniques
* French for Foreigners
* CAPM Tutorial
SEMESTER TWO
Required courses
* Web-design
* Strategy & e-business
* Strategy in Action
* Project Management 2
* Business Game “EPM”
Required courses are worth five ECTS credits, electives are worth three credit
Source de financement possible
The application fee is 120 euros (non-refundable)
The tuition fee is 11,985 euros for each MSc.
The tuition fee for the one-year MSc Preparatory Program AND an MSc is 17,000 euros.
Estimated monthly cost of living:
Accommodation : 400 euros
Food : 300 euros
Transportation: bus pass for students (Antibes-Sophia): Free!
Recreational activities: 150 euros
TOTAL: 850 euros
Bear in mind that 5 or 6 books will be needed each semester (on average 50 euros each).
SKEMA Scholarships
SKEMA offers students with very good potential the opportunity to be granted scholarships for excellence that may entitle them to a rebate on their tuition of up to 5,000 euros.
The scholarship for excellence is based on merit according to the following criteria:
Excellent GMAT or TAGE MAGE
Excellent GPA
Overall quality of the application: professional project, extra-curricular activities ...
Scholarship application procedure:
If your profile is compliant with the above-mentioned criteria and you are willing to apply, please download the Scholarship application form , fill it in and send it back together with your application package for the MSc program to:
Corina MILLIEX
SKEMA Business School -
BP-085 - 60, Rue Dostoievski
06902 SOPHIA ANTIPOLIS CEDEX - FRANCE.
Your application will then be studied by a jury, and Admissions in SKEMA will inform you about their decision.
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